The XCell Professional Hair Dryer combines enhanced performance with energy efficiency. The long-lasting digital brushless motor operates at 110,000 rpm to generate extreme air pressure with low energy consumption. Unlike other hair dryers in its class, the XCell has intelligent heat control to prevent damaging hair. It's also equipped with acoustic noise optimization to help reduce decibel levels with a softer, gentler pitch. Ultra lightweight at only 10.4 oz, the XCell is the ultimate drying machine.The XCell features 12 heat/speed settings that are clearly displayed on the LED control interface. For enhanced performance, the 360° superior airflow effortlessly works with the optimized non-removable filtration system. The ionic technology also ensures more shine, less frizz, and a softer finish. Finished with a 9 ft cord and hanging loop, the XCell is engineered for increased flexibility and durability.